The Dancing Clover

The prompt for this project was to design a system of both physical and digital touchpoints that guide a user through their experience. The Dancing Clover is an Irish pub-style bar. The pub’s goal is to bring friends together in a welcoming and positive environment. I wanted to create a restaurant that felt clean, fun, and simple. I did this through creating a variety of touchpoints that both enhance the user’s experience and promote the brand itself.

Dancing is the representation of joy and positivity. A clover is a traditional Irish symbol representing faith, hope, and love. The clover itself is a plant that feels very simple and natural, much like this pub. The color green is not only associated with the Irish, but in this context, it is calm and organic.